The Bradfield Centre has been purposely designed to accelerate businesses to new levels. Their goal is to attract smart, ambitious, like-minded entrepreneurs and companies from both Cambridge and around the world.
The mobile and tablet formats are designed to work cohesively and responsively alongside the desktop design reinforcing the brand’s colour palette and including photography of the Bradfield Centre’s facilities.
The brand itself required a brand guideline to accompany it that includes information regarding the logo, the colour palette, the patterns and the typography.
The business cards have been created using a spot UV technique to highlight the brand’s pattern as a background to the logo which is based on the architecture of the Bradfield Centre itself.